Create internal communication materials to welcome and inform investors, including NASCAR and Neiman Marcus.

Support a physical campaign for the Illinois 300 NASCAR event.

Create a unified brand identity that could inform audience members while also drawing attention in a busy event environment.

Create internal informational materials that could be sent to investors by email or printed for in-person use.

Separated the task of informing from the task of attracting attention by placing detailed content on the lectern after viewers had been drawn in by the flutter flag.

Used print production experience to create the materials and support the physical logistics of the campaign.

Helped onboard 7 investors and supported a successful physical ad campaign.

Illinois 300 (NASCAR sponsored)

Create the branding and brand items for Lingala.

Design the UI according to the brand.

Research was extensive due to the many features of the app.

Balance UI design needs with branding sensibilities.

Create design solutions that could translate well into code and the development process.

Support a large number of future learning features without redesigning navigation.

Limited development resources required reusable components and straightforward interactions.

The branding needed to feel trustworthy while remaining approachable and culturally relevant.

Conducted competitor analysis to identify opportunities and common patterns.

Researched target users to understand motivations, frustrations, and learning goals.

Prioritized features based on user value and development effort.

Established the visual identity before designing the interface.

Created reusable UI components and standardized spacing, typography, and color usage.

Collaborated closely with the developer to ensure designs were technically feasible.

Iterated on wireframes and high-fidelity mockups based on feedback.

Simplified navigation to reduce cognitive load.

UI/UX & Branding - Lingala

Create an investor-facing sponsorship deck to support fundraising efforts for the Wendell Scott Foundation's Tribute Car Tour.

Collaborate with the foundation's marketing team to communicate the tour's vision, and sponsorship opportunities to potential investors.

Create a presentation that could inspire confidence in the foundation's vision while clearly communicating programs, milestones, and sponsorship opportunities.

Develop a method for showcasing sponsor placement opportunities despite the absence of complete vehicle photography.

Used Blender and an accurate 1967 Chevrolet Impala model to depict available sponsorship placement on the tribute car.

Established a consistent grid structure and information hierarchy that made it really easy to read and understand 

Helped secure funding for the Wendell Scott Foundation's Tribute Car Tour

Investor request (NASCAR sponsored)

Created an interactive banner designed to attract attention without feeling overwhelming.

Created a set of static banners designed to draw attention across multiple ad placements.

Keep the text readable at very small sizes.

Work within inconvenient sizing constraints.

Maintain a degree of similarity across multiple banner sizes.

Prioritized the text as the primary visual element.

Used similar elements across the banner set to create familiarity and consistency.

Created interactive and static banners for a digital marketing campaign.

Marketing Campaign (interactive)

Created a compendium to help the Wendell Scott Foundation secure a physical museum space.

Maintain consistent spacing and hierarchy across 32 pages.

Create a document that remained effective in both print and digital environments.

Reduce the page count while preserving key information and readability.

Based the spacing on the relationship between items.

Reused consistent elements, including headers, graphs, body text, citations, and supporting content.

Used a grid system to support consistency throughout the document.

The combined use of a structured grid, consistent components, and data visualization reduced the overall page count by 25% while preserving the document's informational value.

Created a museum acquisition compendium for the Wendell Scott Foundation.

Museum Acquisition

Created promotional materials for the Autism Community Center's Daddy-Daughter Dance to inform parents about the event and encourage attendance.

Create a design that could effectively communicate event information to parents while remaining engaging and approachable for children.

Reflect themes of happiness and unity without overstimulating potentially autistic children.

Improve the quality and usability of provided photography while maintaining clear readability and visual hierarchy.

Researched color considerations for neurodivergent audiences and built the design around muted, low-value colors.

Converted the photography to black and white to compensate for image quality issues.

Used blue and pinkish magenta to create a visual metaphor for the daddy-daughter theme, with the colors overlapping to form the brand's signature purple. Yellow adds balance, and when blended, produces the brand's secondary green, reinforcing harmony within the palette.

Developed a visual identity around circles to represent unity and the autism spectrum through variety and intersection, with the colors also forming the brand colors of ACN.

Helped inform parents and neurodivergent children about an event.

Daddy-Daughter Dance

Stov is a mock project where potential customers can search for recipes, watch tutorials, and have ingredients delivered to them.

Create a brand identity with an upscale, mature, vintage, and fresh feel.

Reflect the brand's focus on the environment and the delivery of fresh products.

Developed branding that balances a mature vintage tone with a fresh food-focused visual direction.

Used the visual system to support Stov's focus on recipe discovery, tutorials, ingredient delivery, and environmental awareness.

Created an upscale, mature, vintage, and fresh brand identity for a mock food platform.

Branding (Stov)

In Japanese, "uzumaki" (うずまき) refers to a spiral or whirlpool shape. It can also describe something coiled or twisted like a spiral.

Inspired by Junji Ito's horror manga, I wanted to create a similar feeling.

Image by Yana Hurska.

Tried to replicate the feeling of my favorite song at the time: soft, hazy, and bittersweet.

A collection of experimental personal visual communication pieces.

Personal Projects

This brochure was designed as both an informational and motivational tool, featuring a clear call to action that urged stakeholders to support underserved communities through education, mentorship, and guidance.

Distributed to thousands of participants at the Wendell Scott Foundation's 2024 gala, it helped inform and inspire attendees to engage with and contribute to their mission.

Brochure distributed to 1000+ participants.

All Projects