UI/UX & Branding - Lingala

Overview

Create the branding and brand items for Lingala.

Design the UI according to the brand.

Challenge

Research was extensive due to the many features of the app.

Balance UI design needs with branding sensibilities.

Create design solutions that could translate well into code and the development process.

Support a large number of future learning features without redesigning navigation.

Limited development resources required reusable components and straightforward interactions.

The branding needed to feel trustworthy while remaining approachable and culturally relevant.

Approach

Conducted competitor analysis to identify opportunities and common patterns.

Researched target users to understand motivations, frustrations, and learning goals.

Prioritized features based on user value and development effort.

Established the visual identity before designing the interface.

Created reusable UI components and standardized spacing, typography, and color usage.

Collaborated closely with the developer to ensure designs were technically feasible.

Iterated on wireframes and high-fidelity mockups based on feedback.

Simplified navigation to reduce cognitive load.