Branding (Stov)

Overview

Stov is a mock project where potential customers can search for recipes, watch tutorials, and have ingredients delivered to them.

Challenge

Create a brand identity with an upscale, mature, vintage, and fresh feel.

Reflect the brand's focus on the environment and the delivery of fresh products.

Solution

Developed branding that balances a mature vintage tone with a fresh food-focused visual direction.

Used the visual system to support Stov's focus on recipe discovery, tutorials, ingredient delivery, and environmental awareness.