Print Production

Illinois 300 (NASCAR sponsored)

Helped onboard 7 investors and supported a successful physical ad campaign.

Overview

Create internal communication materials to welcome and inform investors, including NASCAR and Neiman Marcus.

Support a physical campaign for the Illinois 300 NASCAR event.

Challenge

Create a unified brand identity that could inform audience members while also drawing attention in a busy event environment.

Create internal informational materials that could be sent to investors by email or printed for in-person use.

Solution

Separated the task of informing from the task of attracting attention by placing detailed content on the lectern after viewers had been drawn in by the flutter flag.

Used print production experience to create the materials and support the physical logistics of the campaign.