Digital Communication

Marketing Campaign (interactive)

Created interactive and static banners for a digital marketing campaign.

Overview

Created an interactive banner designed to attract attention without feeling overwhelming.

Created a set of static banners designed to draw attention across multiple ad placements.

Challenge

Keep the text readable at very small sizes.

Work within inconvenient sizing constraints.

Maintain a degree of similarity across multiple banner sizes.

Solution

Prioritized the text as the primary visual element.

Used similar elements across the banner set to create familiarity and consistency.