Digital Communication
Marketing Campaign (interactive)
Created interactive and static banners for a digital marketing campaign.
Overview
Created an interactive banner designed to attract attention without feeling overwhelming.
Created a set of static banners designed to draw attention across multiple ad placements.
Challenge
Keep the text readable at very small sizes.
Work within inconvenient sizing constraints.
Maintain a degree of similarity across multiple banner sizes.
Solution
Prioritized the text as the primary visual element.
Used similar elements across the banner set to create familiarity and consistency.